Nowadays, customer reviews have a huge impact when establishing a strong relationship and reputation of a business. And also it has become the most powerful criteria to standout in the local community and draw new customers for the business. Customer’s reviews are one of the key elements of online marketing. It can be time consuming to manage customer reviews. Therefore, here are some useful tools to grow your customer base and manage customer reviews.
Location based apps are fantastic to get positive feed backs as well as get noticed in the local community. So, you can register your business in local directory such as Yelp, Foursquare, Facebook or Google Local to reach out your business and encourage them to easily find you on those popular apps.
In those location based apps, they offer services such as promotional display to increase sales and encourage customers to leave a review or a comment about the services that they receive. I have seen many people have tend leave reviews about business in those local apps. Personally, I think the apps have made it easy to view, submit and share the reviews about a business for both the company owners and the customers. Using window stickers and pop ups, you can create an awareness of the reputation and trust. And also having logos of the local apps on your business website, you can directly navigate the customers to write a review about your company as well as to manage customer reviews.
There is a strong advantage of having customer feedback on those local directories and websites. It can lift up the local citation where your website want to be and at the same time the reviews more likely to perform well in the local search listing.
Review services from another party
Due to advancement of technology, there are many facilities available on your finger tips. If you are looking to get support from a third party, there are plenty of software and service providers. For instance, WoMo, eKomi and Trustpilots are great turnkey solution to gain customer feedbacks without spending much time. What they do is, they automatically follow up with your customers and they store them in a central panel of your business profile.
Most of the customer feedback websites will not let you edit or change the submitted feedbacks from the customers. But, most of them will give you the opportunity to approve the review before publishing them. Managing customer reviews can make your business profile look fake and on the other hand if you getting negative feedbacks can harm the reputation of your business.
There are pros and cons of using these third party services. The benefit you gaining from using such systems that you do not need to invest in a staff to follow up with customers to get reviews. The drawback is you will lose the personal touch of the feedback which you will get it directly from the customer. And also most of the services do not come free. If you are a small business that cost can be an unnecessary investment.
Brand Mention Tools
Customer’s feedbacks are not always formal as they can talk about your business using different forms of social media posting, blogs and forums. This can be positive or negative comments. As there are over 80 different social media platforms and thousands of blogs, forums and online profiles, it is very difficult to manage customer reviews.
Therefore, many business owners are tent use a powerful company reputation monitoring systems. If you do a research, you will be able to find out so many various companies that offer this service. There are some free and effective tools that small business can use to get best results.
The most popular feedback monitoring system is Google Alerts. This system is pretty simple and can setup easily. You can get an email alerts if they find any mentions such as specific word, your brand or product name. By subscribing, you will be able to get those alerts daily or weekly basis.
And you can run a search using SocialMention to see a comprehensive report of all mentions across the entire social media platforms which are available in the world at the moment. If subscribe, you can get more benefits that you can use for the future analysis.
If you are a large company and have huge number of customers, it is wise to get a paid review monitoring service from Mention or ReviewTrackers. Those tools will offer advance reporting facilities and advanced functions to analyse, manage and track your customer reviews.
Review Aggregate Services
The Get5Stars service is more advanced than any other mentioned above. They go beyond to collect data from a wide range of platforms. They provide and effective search reports to show you how your business is performing. You also can display their rating widget on your business website. This tools is really affordable and worth trying to increase your business reputation.
Finally, to gain a good reputation for the business, make sure you have a staff for checking, requesting and manage customer reviews. My Cheap Web Design is a Vancouver based web design company who will maintain social media accounts and reviews for you. If you found an unhappy customer about your service or the product, make sure you contact them and address the complaint. Always display your ratings and glittering customer feedback in your testimonials page as a showcase.